Weekend Read: Small Tweaks That Improve Your Product Matching

Happy Friday. The weekend is a great time to step back and review how your store matches products to customers. Here are three small tweaks you can make in under ten minutes that will improve your product matching setup.

Check Your Profile Fields

Are you asking the right questions? Look at your profile fields and ask yourself: do these questions capture what actually determines whether a product fits a customer? For a pet store, breed and age are essential. For apparel, measurements matter. For beauty, skin type is key.

Remove fields that do not drive matching. Add fields that fill gaps. Every field should have a clear purpose.

Review Your Matching Rules

Are all your products covered by at least one matching rule? Products without rules are invisible to profile-based matching. Run through your catalog and make sure every product has a rule that connects it to the right customer profile.

Test the Customer Experience

Fill in a profile yourself and browse your store. Does every product page show relevant matches? Are the badges clear and helpful? Is there any product that should match but does not?

Ten minutes of testing catches issues that could be costing you sales every day.

Install Profily and start matching today.