How to Reduce Shopify Return Rates with Personalized Product Matching

How to Reduce Shopify Return Rates with Personalized Product Matching Published June 7, 2026 • 5 min read The Hidden Cost of Returns Returns are one of the biggest challenges for ecommerce merchants. The average return rate for online purchases is 20-30%, compared to just 8-10% for brick-and-mortar stores. For certain categories like apparel and … Read more