Use Cases
Profily works for any Shopify store where customers need guidance finding the right product. Here are the most popular use cases.
🐕 Pet Stores

Help pet parents find the right food, treats, and accessories for their furry friends.
- Profile fields: Breed, weight, age, activity level, allergies, dietary restrictions
- Matching rules: Match food by breed size and age. Filter treats by dietary restrictions. Recommend accessories by weight.
- Example: “This large breed puppy food is perfect for your 6-month-old Golden Retriever.”
👶 Baby & Kids Stores

Take the guesswork out of sizing for parents shopping for their growing children.
- Profile fields: Age, height, weight, clothing size, shoe size, preferences
- Matching rules: Show age-appropriate toys. Recommend correct clothing sizes. Filter products by developmental stage.
- Example: “These size 3 diapers are perfect for your 8-month-old.”
💄 Beauty & Skincare Stores

Help customers find products that work for their unique skin type and concerns.
- Profile fields: Skin type, concerns (acne, aging, dryness), ingredient preferences, allergies
- Matching rules: Recommend products by skin type. Filter out ingredients the customer is allergic to. Match concerns with targeted treatments.
- Example: “This gentle moisturizer is perfect for your sensitive, acne-prone skin.”
🏋️ Health & Wellness Stores

Guide customers to supplements and wellness products that match their health goals.
- Profile fields: Health goals, dietary restrictions, activity level, age, gender
- Matching rules: Recommend supplements by goals. Filter by dietary restrictions. Match protein powders by activity level.
- Example: “This plant-based protein is ideal for your vegan diet and fitness goals.”
👕 Apparel & Fashion Stores

Reduce sizing-related returns with personalized size recommendations.
- Profile fields: Height, weight, usual size, body type, style preferences
- Matching rules: Recommend sizes based on measurements. Show styles that match preferences. Filter by fit type.
- Example: “Based on your measurements, we recommend size M in this dress.”